University of Wollongong

Master of International Business - Master of Marketing

Employers value professionals who can guide international expansion and global strategy while also delivering effective, data‑driven marketing outcomes. Studying a Master of International Business with a Master of Marketing develops this capability by combining insight into how global businesses operate with advanced, technology‑enabled marketing expertise. These master's will build your ability to assess international business environments, including economic conditions, regulatory frameworks and cultural dynamics and use this understanding to inform marketing strategy. You will learn how organisations operate across borders and how to adapt strategic objectives and marketing actions that relate to global and local markets.