Type of institution: University/Higher Education Institution
The UOW Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Studying communications and commerce provides students with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. Students will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Today's business environment is dynamic and complex, and the Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree, students will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.
4.5 years full-time or part-time equivalent.
- Digital and Social Media
- Visual Communication Design
- Global Screen Media and Marketing
- Communication and Advertising
- Business Law
- Financial Planning
- Human Resource Management
- International Business
- Public Relations or Supply Chain Management.
Standard entry requirements
DOMESTIC STUDENTS - ATAR-BASED ADMISSION OPTIONS Guaranteed entry selection ranks Entry to this course can be gained with: Minimum ATAR (Australian Tertiary Admission Rank) International Baccalaureate (IB) Interstate equivalent (such as the Victorian ENTER or Queensland OP) Results in an overseas qualification deemed equivalent to Australian year 12 The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR-Selection Rank of 75 or an IB of 26. This includes the effect of adjustment factors. Adjustment factors, such as the subjects you are studying, the area in which you live or equity and access schemes, are taken into consideration and these will be combined with your ATAR to adjust your selection rank and make it higher than your ATAR. These adjustments used to be called bonus points. ASSUMED KNOWLEDGE AND RECOMMENDED STUDIES The University assumes students will have studied any 2 units of English. INTERNATIONAL STUDENTS Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
Some majors within the Bachelor of Commerce enable graduates to meet the membership requirements of relevant professional associations. For detailed information visit https://business.uow.edu.au/professional-recognition/index.html
If applicants can demonstrate they have met the learning outcomes for UOW subjects through prior learning, such as previous tertiary or TAFE qualifications, they may be eligible for credit towards their degree. Where relevant to the UOW degree, specified credit may be given for specific subject(s); where not relevant to the degree, unspecified credit may be awarded.
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