Bachelor of Communication / Bachelor of Business
Western Sydney University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00917K
This program encompasses a range of studies in the fields of communication, media and business including specialised studies in the major fields of Advertising or Public Relations, combined with the business disciplines of Applied Finance, Economics, Hospitality Management, Human Resource Management, International Business, Management, Marketing, or Sport Management. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media and business world, including a good understanding of basic business issues complemented by a high level of knowledge relevant to the specific discipline.
Structure
320 credit units
Subjects
- Communications
- Business
Standard entry requirements
- Year 12 or equivalent
- Or Diploma of Business (from The College)
- Or relevant TAFE award
- Any two units of Mathematics, any two units of English
Recognition
Accounting is accredited with CPA Australia (CPA), The Institute of Chartered Accountants in Australia (ICAA) and the Institute of Public Accountants (IPA). Applied Finance is accredited with the Financial Services Institute of Australasia (Finsia). Human Resource Management is accredited with the Australian Human Resources Institute (AHRI). Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society (AMSRS). Communication is accredited with the Public Relations Institute of Australia (PRIA), and the Media Federation of Australia (MFA).
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Parramatta | International: $84,240 |
| Yes |
|
Further information
The Business component of this degree will be offered at the new Parramatta City campus.
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