Bachelor of Tourism (Marketing)

William Angliss Institute

The Bachelor of Tourism (Marketing) provides graduates with an understanding of the complex and ever-changing global market for tourism. How to identify markets, the motivations of visitors, communications and interactions between stakeholders and the implications of choice lie at the heart of this program. Students will gain an understanding of fundamental marketing principles as they apply to the tourism context along with practical skills through use of software, online tools, computer simulations, field trips, guest speakers and case studies. Graduates will be equipped to pursue further academic studies or participation in industry. An important aspect of learning within the Tourism Marketing degree takes place outside the classroom. Many subjects offer students the opportunity to engage with the tourism industry through field trips and industry guest speakers that focus on the critical role that marketing and promotions play in the development and ongoing success of individual tourism enterprises and destinations more generally. Students experience theory in practice and learn directly from owners, managers, experts and specialists in the field.

Course Fee:

Australian: $39,600
International: $55,200

Entry Requirements:

Year 12 or equivalent; online application form.


3 years full-time study. 144 credit points; each semester is 24 credit points based on the combination of subjects chosen.

Subjects you can Study:

Tourist Behaviour, Digital and Social Media in Tourism, Tourism Market Research, Tourism Marketing Data and Analytics, Destination Concepts, Tourism Distribution Systems, Visitor Services, Introduction to Marketing, Strategy and Leadership, Financial Concepts, Innovation, Risk and Legal Issues, Tourism Theories and Concepts, People and Place, Taking Responsibility for Tourism and Hospitality.

Study Pathways:

Pathways may exist from Diploma and Advanced Diploma qualifications with academic credits of up to 1 year (Diploma) or up to 18 months (Advanced Diploma) depending on the relevance of the previous studies to the Degree program.

Accepts International Students:


Provider CRICOS: 01505M

Campus ATAR/OP Mid Year Intake Study Mode Duration
Melbourne No info No Full time 3 years
Melbourne No info No Part time

William Angliss Institute gives our graduates business skills, industry insights and real-world experience to take on exciting global management roles.

All diplomas and degrees include opportunities to learn directly from industry experts through work integrated learning, study trips, field excursions, demonstrations and masterclasses. 

Our academic staff has extensive educational experience and qualifications as well as broad industry experience with the ability to bring food studies, tourism, hospitality, hotel management and event management expertise into the classroom. 

William Angliss Institute students have access to support services that make student life easier and more enjoyable, including careers and employment assistance, learning support, mentoring, career guidance and activities.

Study Options

The Institute offers a variety of qualifications, from short courses and youth programs, apprenticeships and traineeships, certificates and diplomas, through to bachelor and master degrees.

Study areas include:

We also offer a range of youth, community and Indigenous programs.


At William Angliss Institute, students learn in state-of-the-art facilities, including:

  • commercial cookery kitchens
  • training restaurants* 
  • bakery kitchens*
  • patisserie kitchens
  • meat-processing rooms*
  • a Coffee Academy
  • a tea training room*
  • a chocolate laboratory*
  • flight attendant training facility*
  • hotel training suites*
  • a student lounge
  • learning resource centre*
  • hotel training suites*
  • a food technology laboratory*

*Melbourne campus only

Want to know more?

For more information about William Angliss Institute, call 1300 ANGLISS, email or visit

William Angliss Institute

555 La Trobe Street
Melbourne, VIC 3000
RTO No. 3045
CRICOS: 01505M
HEP 9534 

Locations and Contact

555 La Trobe Street
Melbourne, VIC 3000
Tel: 1300 ANGLISS

1 Jarlo Drive
Tel: 1300 ANGLISS

11 Bowden Street
Tel: 1300 ANGLISS

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