Bachelor of Tourism (Marketing)

William Angliss Institute VIC

Type of institution: TAFE Institute
Level: Undergraduate
CRICOS: 01505M

The Bachelor of Tourism (Marketing) provides graduates with an understanding of the complex and ever-changing global market for tourism. How to identify markets, the motivations of visitors, communications and interactions between stakeholders and the implications of choice lie at the heart of this program. Students will gain an understanding of fundamental marketing principles as they apply to the tourism context along with practical skills through use of software, online tools, computer simulations, field trips, guest speakers and case studies. Graduates will be equipped to pursue further academic studies or participation in industry. An important aspect of learning within the Tourism Marketing degree takes place outside the classroom. Many subjects offer students the opportunity to engage with the tourism industry through field trips and industry guest speakers that focus on the critical role that marketing and promotions play in the development and ongoing success of individual tourism enterprises and destinations more generally. Students experience theory in practice and learn directly from owners, managers, experts and specialists in the field.


  • 3 years full-time study. 144 credit points
  • each semester is 24 credit points based on the combination of subjects chosen.


  • Tourist Behaviour, Digital and Social Media in Tourism, Tourism Market Research, Tourism Marketing Data and Analytics, Destination Concepts, Tourism Distribution Systems, Visitor Services, Introduction to Marketing, Strategy and Leadership, Financial Concepts, Innovation, Risk and Legal Issues, Tourism Theories and Concepts, People and Place, Taking Responsibility for Tourism and Hospitality.

Standard entry requirements

  • Year 12 or equivalent
  • Online application form.

Study pathways

Pathways may exist from Diploma and Advanced Diploma qualifications with academic credits of up to 1 year (Diploma) or up to 18 months (Advanced Diploma) depending on the relevance of the previous studies to the Degree program.

Study information

Campus Fees Entry Mid year intake Attendance
Melbourne International: $39,600
  • Online/Off-campus
  • Flexible Delivery
  • Full-time : 3 years
  • Part-time : 3 years

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