Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.
To become an advertising account executive you usually have to complete a degree with a major in advertising or marketing and have relevant work experience. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information. For full details, refer to the entries on the website at www.goodcareersguide.com.au or university handbooks.
Advertising account executives may perform the following tasks:
Advertising account executives usually work as part of a team. They work closely with their clients. Their work is usually carried out under pressure to compete for clients' accounts and to meet their requirements within strict deadlines.
Advertising account executives usually work for advertising agencies. Work is generally confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media. Career prospects are dependent on a reputation for effective advertising management. Employment is affected by the availability of advertising funds in corporate and other organisations, the perceived effect of advertising on consumers, the type of advertising considered appropriate, and the number of special events and new developments that require advertising and promotional campaigns. Entry to the industry is very competitive.
A media planner organises and purchases advertising space on television, radio, in magazines and newspapers or on outdoor advertising. They liaise with clients and sellers of advertising space to ensure the advertising campaign reaches the target market.