Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.
Duties & Tasks
Advertising account executives may perform the following tasks:discuss the products to be advertised with clients and other stakeholders, and obtain relevant information from clients such as product and company details, budget, marketing goals and marketing researchbrief other specialists in the agency (such as the creative team, media planners and researchers) on client requirements in order to develop the details of a campaignpresent draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if requiredsupervise and coordinate the work of the relevant production departments to ensure the campaign meets deadlines and budget requirementskeep in contact with clients throughout projects and deal with problems as they ariseassist the client with marketing strategies.
Advertising account executives usually work as part of a team. They work closely with their clients. Their work is usually carried out under pressure to compete for clients' accounts and to meet their requirements within strict deadlines.
- creativity imagination good communication skills organisational skills able to work under pressure analytical ability.