How to become a Advertising Account Executive

Advertising account executives devise and coordinate advertising campaigns to encourage consumers to purchase particular products or services.

Personal requirements of a Advertising Account Executive

  • Creativity
  • Imagination
  • Good communication skills
  • Organisational skills
  • Able to work under pressure
  • Analytical ability

Education & Training for a Advertising Account Executive

To become an advertising account executive you usually have to complete a degree with a major in advertising or marketing and have relevant work experience. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Contact the institutions you are interested in for more information. For further details, visit www.gooduniversitiesguide.com.au.

Duties & Tasks of a Advertising Account Executive

Advertising account executives:

  • discuss the products to be advertised with clients and other stakeholders
  • brief other specialists in the agency and develop the details of a campaign
  • present suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
  • supervise and coordinate the work of the relevant production departments to ensure the campaign meets deadlines and budget requirements.
  • keep in contact with clients throughout projects and deal with problems as they arise
  • assist the client with marketing strategies.

Working conditions for a Advertising Account Executive

Advertising account executives usually work as part of a team andclosely with their clients. Their work is usually carried out under pressure to compete for clients' accounts and to meet their requirements within strict deadlines.

Employment Opportunities for a Advertising Account Executive

Advertising account executives usually work for advertising agencies that can vary in size and scope. Large agencies are often confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media. Career prospects are dependent on a reputation for effective advertising management. Employment is affected by the availability of advertising funds in corporate and other organisations, the perceived effect of advertising on consumers, the type of advertising considered appropriate, and the number of special events and new developments that require advertising and promotional campaigns.

Specialisations:


Media Planner

A media planner organises and purchases advertising space on television, radio, in magazines and newspapers or on outdoor advertising. They liaise with clients and sellers of advertising space to ensure the advertising campaign reaches the target market.

Avg. weekly wage:

$1,599

Future growth:

strong growth

Employment by state:

ACT 1.1%

NSW 42.4%

NT 0.3%

QLD 12.4%

SA 5.9%

TAS 0.7%

VIC 29.7%

WA 7.6%

Hours worked:

40.1

Unemployment:

below average

Gender split:

Proportion of male workers 41.9%

Proportion of female workers 58%

Education level:

Proportion of workers who have not completed Year 10: 0%

Proportion of workers who have not completed Year 12: 2.4%

Proportion of workers whose highest qualification is secondary school: 15.7%

Proportion of workers whose highest qualification is a Certificate 3 or 4: 3.6%

Proportion of workers whose highest qualification is a Diploma or Advanced Diploma: 6%

Proportion of workers whose highest qualification is a Bachelor degree: 46.8%

Proportion of workers whose highest qualification is a Postgraduate Diploma or Graduate Certificate: 25.5%

Age bracket:

Proprortion of workers aged below 35 years: 51%

Proportion of workers aged above 35 years: 49%

*The data above is sourced from the Department of Employment’s Job Outlook website.

Additional Information
The Communications Council offers various short courses and certificates for people working in the industry, which may assist career progression. Refer to their website for more details.
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