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Advertising Account Executive

Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.

Duties & Tasks
Advertising account executives may perform the following tasks:
  • discuss the products to be advertised with clients and other stakeholders, and obtain relevant information from clients such as product and company details, budget, marketing goals and marketing research
  • brief other specialists in the agency (such as the creative team, media planners and researchers) on client requirements in order to develop the details of a campaign
  • present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
  • supervise and coordinate the work of the relevant production departments to ensure the campaign meets deadlines and budget requirements
  • keep in contact with clients throughout projects and deal with problems as they arise
  • assist the client with marketing strategies.
  • Working conditions
    Advertising account executives usually work as part of a team. They work closely with their clients. Their work is usually carried out under pressure to compete for clients' accounts and to meet their requirements within strict deadlines.
    Personal requirements
    - creativity
  • imagination
  • good communication skills
  • organisational skills
  • able to work under pressure
  • analytical ability.
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