Copywriters interpret how a potential market will react to an advertising proposal, and write material to advertise products or services.
You can work as a copywriter without formal qualifications. You will probably get some informal training on the job. Artistic and creative abilities are essential. Entry to this occupation may be improved if you have qualifications. You may like to consider a VET qualification in marketing and communication or professional writing and editing. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. You can also become a copywriter by studying advertising, marketing, communications, media studies, professional and creative writing, journalism or English at university. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information.
Copywriters may perform the following tasks:
Copywriters are employed by advertising agencies, radio and television stations, advertising departments of retail, wholesale and manufacturing firms, and some government departments. Some are self-employed as freelance copywriters. Competition for entry-level positions is very strong.