Copywriters interpret how a potential market will react to an advertising proposal, and write material to advertise products or services.
Duties & Tasks
Copywriters may perform the following tasks:study products or services to decide the main selling features
assist art directors to create ideas for advertising and promotion, often thinking up names for products and slogans that appear on packaging and other promotional material
plan and write promotional material that will appeal to the people most likely to buy the product, and submit copy for approval
write advertisements for newspapers, magazines, radio, television, cinema screens, billboards, catalogues, displays, websites, blogs and social media
write brochures, annual reports, documents, speeches and other sales and promotional material
discuss theme, style and length of copy with advertisers or management to determine the most suitable approach.
an observant and inquisitive approach to people, their environment and what motivates them
creativity and originality
able to analyse a situation quickly
able to pick out relevant facts and emphasise them
able to write clearly
technical ability when writing for all forms of media
good time-management skills and able to work under pressure.