Florist

Florists prepare floral arrangements such as bouquets, sprays, wreaths and vases of flowers. They also organise the storage, sale and delivery of floral arrangements.

Personal requirements

  • Enjoy artistic and creative activities
  • A good sense of colour, texture and design
  • An appreciation of different varieties of flowers
  • Good communication skills
  • Sound business skills (if interested in operating a business)
  • Attention to detail

Education & Training

To become a florist you usually have to complete a VET qualification in floristry. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. You can also become a florist through an apprenticeship or traineeship in Floristry. Entry requirements may vary, but employers generally require Year 10. For more details, see Section 2. Ask your career adviser about the possibility of starting some of this training in school.

Duties & Tasks

Florists may perform the following tasks:

  • design appropriate floral arrangements based on discussions with clients about their requirements, considering the type of occasion and budget
  • select flowers and greenery, taking into account their expected lifespans, and trim flowers to a suitable length, strengthening them with wire if necessary
  • arrange flowers and greenery in vases, or secure them to a wire or plastic base, and finish the arrangement with ribbons or other trimmings
  • ensure flowers remain in good condition by taking into account the temperature, watering requirements and storage needs
  • arrange local delivery of flowers, and relay interstate and overseas orders
  • arrange dried, paper, silk or latex flowers and fruits, and other materials
  • decorate churches and other venues for weddings and other special occasions
  • rotate inventory and manage stock for in-store displays, preorders and daily sales
  • take part in management and administration, such as working out costs and pricing of floral arrangements, maintaining financial records and supervising staff.

Working conditions

Florists may need to attend flower markets early in the morning. They have a high level of contact with the public.

Employment Opportunities

Florists mainly work for small retail outlets in metropolitan areas and large country towns. Many are self-employed. Some may be employed on a part-time basis. Florists usually begin their careers as florists’ assistants, which mainly involves serving customers. They then move on to wiring flowers or making up sprays, and eventually to working unsupervised in all areas. The demand for flowers tends to be seasonal, with peak periods being Christmas, Valentine’s Day and Mother’s Day. Advancement opportunities for florists are mainly to supervisory positions and self-employment.

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