Models wear and display clothes, accessories and other consumer goods, and promote services in ways designed to generate sales. They may demonstrate new products and services at exhibitions or pose in front of the public or cameras.
Duties & Tasks
Models may perform the following tasks:walk, dance or pose before audiences on catwalks to display clothing and accessories
pose in front of cameras wearing fashion clothing or promoting products for advertisement in newspapers, in magazines, on websites or on billboards
participate in commercials for television and cinema
participate in wholesale clothing showings to buyers
demonstrate new products and services at manufacturers' exhibitions and industry trade shows
hand out pamphlets or samples of advertising products at exhibitions and shows.
Models are often required to work under hot, bright lights and model unseasonal clothing in opposite seasons on location.
enjoy artistic and creative activities
dedicated and patient
minimum height of 173cm in certain types of modelling
well-proportioned facial features, clear skin and healthy hair
neat personal appearance
an outgoing personality
good communication skills are essential in promotional work.