How to become a Growth Manager
Growth managers are responsible for growing and optimising a business’ demand and revenue.
Personal requirements for a Growth Manager
- Good leadership and project management skills
- Strong communication skills
- Strategic, analytic and creative thinker
- Good attention to detail
Education & Training for a Growth Manager
To become a Growth Manager, you may benefit from a degree in marketing, business or computer science. As Growth Management is a relatively new industry and subject to a lot of change on a month-to-month basis, specialists are required to stay up to date with new developments and conduct their own research.
Duties & Tasks of a Growth Manager
Growth managers:
- Develop strategic marketing plans to drive growth and maximise return on investments
- Lead campaigns from conception to defining objectives, execution, tracking and reporting
- Manage online and offline campaigns across a range of marketing channels
- Test and optimise new channels, audiences, bidding strategies and content
- Monitor, analyse and report on key performance indicators to ensure marketing initiatives are making profits
- Use web analytics and business intelligence tools to better understand customers and insights in marketing campaigns.
Working conditions for a Growth Manager
Growth managers work in a highly collaborative environment and may work with teams in product development, sales and marketing.
Employment Opportunities for a Growth Manager
Growth managers may work for start-ups, local councils, state government or other large organisations in a range of industries.
Specializations
Growth Manager
Growth managers are responsible for growing and optimising a business’ demand and revenue.
