How to become a Telemarketer

Telemarketers telephone prospective customers to promote products and services and obtain sales or arrange sales visits.

Personal requirements for a Telemarketer

  • Pleasant and friendly manner
  • Enjoy talking to people
  • Aptitude for working with computers
  • High level of motivation
  • Able to work as part of a team.

Duties & Tasks of a Telemarketer

Telemarketers may perform the following tasks:

  • Work from a script and a list of contacts to promote products or services by telephone
  • Create interest in a product or service and secure a sale or an agreement to see a sales representative
  • Process and arrange the dispatch of products, information kits and brochures to interested clients
  • Arrange appointments with sales representatives
  • Record changes to contact details on a database and note follow-up action
  • Maintain statistics of calls made and successes achieved
  • Submit periodic reports on telemarketing activities and results
  • Receive calls and provide information or assist with any problems.

Working conditions for a Telemarketer

Telemarketers are employed on a full-time, part-time or casual basis, and may be required to do shift, evening and weekend work.


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