Course Level
Master Degree (By Coursework)
CRICOS
113567K
Master of Marketing (Professional)
In todays highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences has never been more exciting.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Gold Coast | Full-time - 92 weeks | N/A | N/A |
Structure
TOTAL CREDIT POINTS : 165
Subjects
- MKTG71-100: Marketing Fundamentals (10CP)
- MKTG71-205: Consumer Experiences and Behaviours (10CP)
- MKTG71-302: Integrated Marketing Communications (10CP)
- MKTG71-303: Market Research (10CP)
- MKTG71-312: Digital Marketing for Customer Engagement (10CP)
- MKTG71-315: Marketing Analytics (10CP)
- MKTG71-320: Strategic Marketing (10CP)
- STAT71-111: Business Statistics (10CP)
- STAT71-112: Quantitative Methods (10CP)
Entry requirements
- Entry requirements may vary from country to country.
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