Deakin University

Bachelor of Communication - Public Relations

Deakin University

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00113B

Build and protect the reputation of brands, people and organisations with skills developed through Deakin's Bachelor of Communication (Public Relations). Learn how innovative and ethical communication fosters meaningful relationships with stakeholders and discover what it takes to create inspiring campaigns and events, manage crises and become an adaptive communications expert. From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organisation and publishing– key skills that prepare you for the challenges of an evolving media landscape. You’ll learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience. Develop a thorough understanding of public relations in the 21st century so you can design and implement effective and memorable campaigns. Through this course you'll learn about the social, administrative, cultural and ethical implications of public relations activity. You'll also gain insights into how PR has kept pace with advancements in technology and the changing political, economic and social landscape. You'll also establish links with professionals in industry, work with clients in real-life scenarios and explore work-based internships or study experiences overseas. From preserving reputations to crisis management, you'll graduate job ready with a portfolio of public relations work and an understanding of the art of managing news positively.

Structure

A total of 24 credit points comprising 18 credit points of core units and 6 credit points of elective units.

Subjects

  • Campaigns and event management, Ethical communication, Marketing communication, Media and communication, Media relations, Professional writing, Public affairs, Public relations, Public relations management, Social media, Strategic communication

Standard entry requirements

"Current or recent Year 12If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following:Prerequisite subjectsUnits 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.ATARThis course uses the ATAR as part of its selection considerations. Higher education experienceIf you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the criteria below.*VET education experienceIf you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the criteria below.*Work and life experienceIf you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the criteria below.** Selection criteriaThis course uses your entire academic record as part of its selection considerations.Senior secondary prerequisite subjectsUnits 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent (https://policy.deakin.edu.au/document/view-current.php?id=161&_ga=2.4330550.441989856.1607289176-2070146848.1571014102), or Certificate IV: or higher, or concurrent Bachelor study.All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement (https://policy.deakin.edu.au/document/view-current.php?id=161&_ga=2.4330550.441989856.1607289176-2070146848.1571014102).Personal statementApplicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement (https://www.deakin.edu.au/courses/how-to-apply/preparing-your-application/how-to-write-a-personal-statement).STAT Multiple ChoiceApplicants who wish to use a general aptitude test for consideration for entry must complete the STAT (Multiple Choice). Learn more about the STAT Multiple Choice test (https://stat.acer.org/au).Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy (https://policy.deakin.edu.au/document/view-current.php?id=34&_ga=2.68433684.441989856.1607289176-2070146848.1571014102) outlines the principles of selection."

Recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Study pathways

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

Study information

CampusFeesEntryMid year intakeAttendance
Geelong Waurn Ponds No
  • Full-time : 3 years
  • Part-time : 6 years
Melbourne Burwood No
  • Full-time : 3 years
  • Part-time : 6 years

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