Edith Cowan University (ECU)

Bachelor of Communication

This course will prepare you for an ever-changing communication sector. In a crowded media landscape, your challenge is to help organizations build credibility, trust, and awareness of their brand with their target audiences. Youll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs, and community relations/engagement. Youll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. Youll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity, and digital communication. In your final capstone unit, youll engage in a comprehensive, hands-on creative agency experience producing portfolios of industry standard work for real clients.