Certificate IV in Retail Management - SIR40316

Enterprise & Training Company Ltd

Type of institution: Registered Training Organisation
Level: Vocational Education and Training (VET)

This qualification reflects the role of individuals who lead a frontline team and manage day-to-day operations of a retail store or department to implement and deliver on organisational objectives and standards. These individuals possess a range of highly developed selling and customer engagement skills with sound knowledge of product and service offerings. They work with independence, taking responsibility for their own functions and outputs.This qualification provides a pathway to work in a diverse range of retail settings including speciality retailers, supermarkets, department stores, and quick service restaurants. Individuals with this qualification are able to perform roles such as store manager, department manager and assistant store manager. No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.


7 core units plus 4 electives.


  • Promote innovation in a team environment
  • Facilitate the change process
  • Maintain employee relations
  • Handle food safely in a retail environment
  • Recruit, select and induct team members
  • Manage promotional activities
  • Manage small business finances
  • Work with diverse people
  • Maintain store security
  • Promote workplace health and wellbeing
  • Coordinate visual merchandising activities
  • Develop personal productivity
  • Create a customer-centric culture
  • Use social media to engage customers
  • Process payroll
  • Develop the retail frontline
  • Control stock
  • Profile the market
  • Lead a frontline team
  • Supervise a food safety program
  • Roster staff
  • Implement operational plan
  • Achieve sales results
  • Maintain workplace safety
  • Coordinate implementation of customer service strategies
  • Monitor retail store financials

Standard entry requirements

Entry to this qualification is open to individuals who:have achieved a Certificate III in Retailorhave relevant industry employment experience in a job role that has involved the application of skills and knowledge described in core units of competency from the SIR30216 Certificate III in Retail.

Study information

CampusFeesEntryMid year intakeAttendance
Coffs Harbour No
Kempsey No
Lismore No
Nambucca Heads No
Port Macquarie No

Further information

Students wishing to access WorkReady funding will be required to demonstrate satisfactory reading, writing and numeracy skills as part of course counselling before enrolling.

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