Bachelor of Business (Marketing and Management)

The Bachelor of Business (Marketing & Management) will prepare you for professional work in a contemporary business environment. Your studies will include core subjects in market research and consumer behaviour, business strategy, social media, communications and more. Gain valuable industry experience with 60 days of paid placement through Federation Co-op.

Campus
Duration
Fees
ATAR

Berwick

Full-time - 3 years

Part-time - 6 years

N/A
N/A

Gippsland (Churchill)

Full-time - 3 years

Part-time - 6 years

N/A
N/A

Mount Helen (Ballarat)

Full-time - 3 years

Part-time - 6 years

N/A
N/A

Online

Online/Off-campus - 3 years

Full-time - 3 years

N/A
N/A

Structure

360 credit points over 3 years, including a Co-op paid placement - 60 days minimum.

Subjects

  • Business strategy, Consumer behaviour, Data and information systems, Future of business, Introduction to marketing, Marketing communication, Social media marketing

Entry requirements

  • Successful completion of Australian Year 12, or overseas equivalent.

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