Type of institution: University/Higher Education Institution
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. Students will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. This program enables students to build on this foundation, where they will learn advanced marketing principles, best practice and new approaches to customer relationships; how to think strategically about value, positioning and competitive advantage in a global contest through branding and digital marketing applications.
Graduates who want to build a broad range of career avenues, and have the ability to pursue a senior management career within the marketing profession
120 credit points
Standard entry requirements
- Related Bachelor degree with a minimum GPA of 4.0 (using a 7.0 scale)
- Or Graduate Certificate in Marketing with a minimum GPA of 4.0 (using a 7.0 scale)
|Campus||Fees||Entry||Mid year intake||Attendance|
|Gold Coast||International: $47,250||No information available||No||
|Nathan||International: $47,250||No information available||No||
Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing.