Master of Marketing

Griffith University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. Students will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. This program enables students to build on this foundation, where they will learn advanced marketing principles, best practice and new approaches to customer relationships; how to think strategically about value, positioning and competitive advantage in a global contest through branding and digital marketing applications.

Designed for

Graduates who want to build a broad range of career avenues, and have the ability to pursue a senior management career within the marketing profession

Structure

120 credit points

Subjects

  • Marketing

Standard entry requirements

  • Related Bachelor degree with a minimum GPA of 4.0 (using a 7.0 scale)
  • Or Graduate Certificate in Marketing with a minimum GPA of 4.0 (using a 7.0 scale)

Study information

Campus Fees Entry Mid year intake Attendance
Gold Coast International: $47,250 No information available No
  • Full-time : 1 to 1.5 year
  • Part-time : 3 years
Nathan International: $47,250 No information available No
  • Full-time : 1 to 1.5 year
  • Part-time : 3 years

Further information

Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing.

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