Master of Business (Marketing)
Queensland University of Technology (QUT)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00213J
This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.
Structure
The Master of Business is designed in three blocks of study: 1. Foundation studies (48 credit points), 2. Discipline studies (96 credit points), 3. Complementary studies (48 credit points)
Standard entry requirements
- 2 year program - You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale).1.5 year program - You must have one of: a recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
- Or a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline.1 year program - You must have one of: A recognised bachelor honours degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
- Or A recognised bachelor degree plus graduate certificate both in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
- Or A recognised graduate diploma (or higher) in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
- Or A recognised bachelor degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, marketing, or public relations.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Gardens Point | Domestic: $30,800 International: $34,000 | No |
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| Online | Domestic: $30,800 International: $34,000 | No |
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