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Bachelor of Communication - Advertising
RMIT University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00122A
The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
Structure
The Bachelor of Communication (Advertising) combines study of professional subjects with a contextual studies specialisation and a choice of electives taken from a range of School and University-wide options.The degree is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others’ work.
Standard entry requirements
You must have successfully completed an Australian Year 12. Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL, or equivalent studies.
Recognition
Accredited by the worldwide industry body, the New York-based International Advertising Association (IAA), graduates will be eligible for the IAA's Certificate in Marketing Communications in addition to their degree from RMIT.
Study pathways
Graduates of the Advanced Diploma of Marketing and Communication may be eligible for exemptions.
Further information
The type of careers this qualification leads to may include strategic planner, account executive, media planner/ buyer, copywriter, art director.
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