Type of institution: University/Higher Education Institution
Effective marketing practices have drastically changed in recent years. In the face of a digital revolution and a changing marketing environment, students must decide which marketing practices to adopt in order to compete and succeed. Students in the program acquire applied marketing principles, techniques and frameworks necessary to analyse marketplace strategies and develop effective integrated strategic marketing plans to effectively improve the organisations marketing objectives. The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor's degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
48 credit points consisting of 4 core units.
- Marketing communication
- Brand and product management
- Consumer behaviour
- Digital marketing.
Standard entry requirements
- Relevant Bachelors/Honours degree
- And/or professional experience
- IELTS overall score of 6.5 and no individual band score less than 6 or equivalent
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