Sydney Polytechnic Institute

Master of Business Administration (Digital Marketing)

The MBA is a course designed for students with an undergraduate degree wishing to enter or advance in the digital workforce in the areas of technology leadership, digital marketing, or digital transformation. It also appeals to students with an existing postgraduate degree wishing to change career direction or to enhance skills within their current industry as it transforms to digital business. It can also supplement prior study in the areas of technology, data, information systems, business, or other fields, where the student needs to develop and hone skills in the areas of business and management in a digitised context. Digital Marketing - This specialisation aims to create graduates who can develop digital marketing solutions for organisations. The purpose is to align with industry and scholarly best practices and enable students to link marketing, data, and digital technologies to create impactful and meaningful digital marketing strategies. The specialisation emphasises ethical and sustainable digital marketing practices, including responsible advertising, data privacy, and minimising environmental impact.