Type of institution: University/Higher Education Institution
CRICOS: 00002J; 02942D (ELC)
This program combines marketing strategy, brand management and digital production. Students will be taught the theory behind modern marketing principles and develop a thorough understanding of both traditional and emerging media as well as the practical skills in media-related technologies that can be applied in a marketing context.
- 72 credit points
- minimum 42 credit points at 200 level or above
- minimum 24 credit points at 300 level or above
- Marketing and media
Standard entry requirements
- Year 12 or equivalent
- First-year marketing and media units do not require any assumed knowledge, prerequisites or recommended studies. For information about other units that may require assumed knowledge, prerequisites or recommended studies, visit handbook.mq.edu.au
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Career opportunities include: advertising account manager, art director, brand management, broadcasting production manager, copywriter, corporate communications producer, creative director, journalist, market researcher, marketing communications specialist, marketing executive and media buyer.