RMIT University

Certificate IV in Marketing and Communication - BSB40820

RMIT University

Type of institution: University/Higher Education Institution
Level: Pre-degree
CRICOS: 00122A

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.


  • Apply communication strategies in the workplace
  • Conduct e-marketing communications
  • Implement customer service strategies
  • Analyse consumer behaviour
  • Develop public relations documents
  • Write complex documents
  • Develop a basic website for customer engagement
  • Report on financial activity
  • Develop personal work priorities
  • Articulate, present and debate ideas
  • Create and optimise digital media
  • Assess marketing opportunities
  • Develop a social media strategy
  • Apply critical thinking to work practices
  • Design and test direct marketing activities
  • Promote products and services
  • Research international markets
  • Prepare digital content
  • Manage meetings
  • Analyse big data
  • Record stakeholder interactions
  • Develop and apply knowledge of communications industry
  • Collaborate in creative processes
  • Apply business risk management processes
  • Build and maintain business relationships
  • Implement and monitor advertising production
  • Apply marketing communication across a convergent industry
  • Undertake marketing activities
  • Create electronic presentations
  • Market new business ventures
  • Make presentations

Study information

CampusFeesEntryMid year intakeAttendance
Melbourne City No
  • Full-time : 6 months
  • Part-time : 1 year

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