Certificate IV in Marketing and Communication - BSB42415

RMIT University

Type of institution: University/Higher Education Institution
Level: Pre-degree
CRICOS: 00122A

This qualification is part of the Business Services Training Package. It is suitable for individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Structure

  • 12 units: 5 core
  • 7 electives

Subjects

  • Apply digital solutions to work processes
  • Test direct marketing activities
  • Report on financial activity
  • Edit texts
  • Apply media analysis and processing tools
  • Optimise digital media impact
  • Develop and apply knowledge of marketing communication industry
  • Create digital media user experiences
  • Promote products and services
  • Buy and monitor media
  • Schedule advertisements
  • Design direct response offers
  • Make a presentation
  • Analyse direct marketing databases
  • Implement workplace information system
  • Develop public relations documents
  • Develop product knowledge
  • Monitor advertising production
  • Write extended stories
  • Perform media calculations
  • Review advertising media options
  • Profile the market
  • Develop public relations campaigns
  • Protect and use brands and business identity
  • Lead effective workplace relationships
  • Articulate, present and debate ideas
  • Analyse and present research information
  • Analyse consumer behaviour
  • Conduct pre-campaign testing
  • Apply marketing communication across a convergent industry
  • Conduct market research
  • Coordinate implementation of customer service strategies
  • Write complex documents

Study information

Campus Fees Entry Mid year intake Attendance
City Domestic: $5,750
No information available No
  • Part-time : 1 year
  • Full-time : 0.5 years

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