Type of institution: University/Higher Education Institution
Students of the Bachelor of Communication and Media (Marketing Communication) develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. Students refine their analytical and problem-solving skills, as well as their understanding of professionalism and social responsibility. Students will: Have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms; align the production of professional marketing communication with industry requirements, standards and global best practice; and apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts. Graduates have a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.
Standard entry requirements
Admission to this course is based on an entrance rank. A rank can be achieved by a year 12 ATAR, other Australian qualification, work experience, or an overseas qualification.
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