Type of institution: University/Higher Education Institution
This course equips students for managerial positions that require a broad understanding of marketing and its essential role within organisations. The course is designed for people who are working in a marketing area and want to complement their practical knowledge with a sound theoretical base, or those contemplating a career in a marketing field. The course provides a comprehensive program for those without prior studies in marketing. Graduates will have a grounding in the core areas of marketing, consumer behaviour, marketing research, international marketing, and marketing management.
Standard entry requirements
Applicants must have an undergraduate degree or equivalent as approved by the University.
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