Bachelor of Communication Studies

University of Waikato

Type of institution: University/Higher Education Institution
Level: Undergraduate

The Bachelor of Communication Studies (BCS) blends creative disciplines with practical communication theory and practice. Students will be provided with the skills and knowledge needed to become a strategy-based communication, marketing or public relations practitioner. Students do learn responsibilities of the communication industries in local, national and global contexts, and how communication affects individuals, groups and society. The degree provides opportunities to gain hands-on experience of communication, public relations and marketing practice in the classroom and in industry and community organisations. This programme can be completed as part of a conjoint programme.


The Bachelor of Communication Studies degree consists of 360 credits (20 papers) studied over a period of at least three years of full-time study. The 360 credits should include skill modules in writing competency, computer competency, and undertake an employment skills module towards the end of the degree.


  • Leadership communication
  • Marketing
  • Public relations

Standard entry requirements

NCEA Level 3

Study pathways

Honours is available.

Study information

CampusFeesEntryMid year intakeAttendance
Hamilton International: $19,773 No

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