Graduate Diploma of Public Relations
Deakin University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00113B
Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment.
Designed for
Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field
Structure
- 8 credit points of study comprising: 6 credit points of core
- and 2 credit points of elective units
Subjects
- Public relations campaigns
- Public relations writing and tactics
- Marketing communication
- Public relations theory and practice
- Reputation management: crisis, risk and responsibility
- Public relations, activism and social change
- Public affairs and opinion formation
- Advertising theory and practice
- Communication and creative arts internship
- Creating your arts business
Standard entry requirements
A Bachelor Degree in any discipline ORA Graduate Certificate in any discipline ORAt least two years of relevant work experience (or part-time equivalent)
Recognition
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)
Study pathways
A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs
Study information
Campus | Fees | Entry | Mid year intake | Attendance |
---|---|---|---|---|
Cloud(online) | Domestic: $23,600 International: $33,800 | Yes |
| |
Melbourne Burwood | Domestic: $23,600 International: $33,800 | Yes |
|
Fee comments
Campuses: Cloud(online), Melbourne Burwood.
Course fee shown is indicative and actual fees may vary.
Further information
Alternative exit A539