Federation University Australia

Bachelor of Sport Management

The sport industry is moving faster than ever, driven by digital innovation, global market growth, and new commercial opportunities. Our Bachelor of Sport Management is designed to move at that same pace, with a focus on the high-impact skills that modern sport organisations actually need. Whether you want to manage professional athletes, run world-class facilities, or lead marketing campaigns for global sporting brands, this degree provides the blueprint to get you there. We treat your education like a high-performance training camp. You'll dive into core business pillars, including finance, HR, digital marketing, and governance, but specifically tailored for the sports business environment. You'll learn how to analyse data, navigate complex policies, and lead teams through the shifting demands of the industry. It's about building the analytical and creative mindset required to turn industry challenges into winning strategies.