Graduate Certificate in Business (Integrated Marketing Communication)
Queensland University of Technology (QUT)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00213J
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
Structure
Students are required to complete 48 credit points (4 units).
Standard entry requirements
- You must have one of: a recognised bachelor degree (or higher qualification) in any discipline
- Or a recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience
- Or at least five years full-time (or equivalent) professional work experience.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Gardens Point | Domestic: $15,400 International: $17,000 | No |
| |
| Online | Domestic: $15,400 International: $17,000 | No |
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