The University of Melbourne

Master of Digital Marketing

The University of Melbourne

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.The course is academically rigorous, practically orientated and globally relevant.


The Master of Digital Marketing consists of 12 semester-length subjects comprising:3 core subjects (to be completed at the start of the program);4 discipline core subjects (to be completed after/alongside the core subjects);2 capstone subjects (to be completed towards the end of the program or according to individual subject requisites);3 elective subjects (to be taken throughout the year).

Standard entry requirements

  • In order to be considered for entry, applicants must have completed:An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation with a weighted average mark of at least H2A (70%)
  • AndA personal statement outlining why you wish to be considered for the course
  • AndThe completion of at least two of the following subjects or equivalents. Statistics, Research methods, Analytics and econometrics.

Study information

CampusFeesEntryMid year intakeAttendance
Parkville Domestic: $53,094
International: $72,760
  • Full-time : 18 months
  • Part-time : 3 years

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