Master of International Business Administration - Advertising and Brand Management

University of South Australia

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00121B

The International Master of Business Administration (Advertising and Brand Management) two-year MBA provides professionals with the advanced knowledge and management skills for international business and does not require previous work experience. Students learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. Students graduate with the knowledge and skills to address complex digital media issues, and design successful marketing and branding strategies. Courses are designed in consultation with industry professionals, so students learn through real-life case studies and develop the knowledge and expertise to address today's global business challenges.

Structure

72 units.

Subjects

  • International Business Administration - Advertising
  • Brand Management.

Standard entry requirements

Completed bachelor degree, graduate diploma or graduate certificate from a recognised higher education institution or equivalent. International students who speak English as a foreign language must have obtained the required standards prior to admission.

Study pathways

Applicants who have a completed a bachelor degree in a business discipline; or completed a bachelor degree which includes a major in business, commerce, marketing or management; or completed a graduate certificate in a business discipline, are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.

Study information

Campus Fees Entry Mid year intake Attendance
City West Domestic: $57,000
International: $68,200
No information available Yes No information available

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