Visual merchandisers develop floor plans and three-dimensional displays of goods and services in order to maximise sales and profit. These include window displays, interior point-of-sale displays and special promotions.
You can work as a visual merchandiser without formal qualifications. Entry to this occupation may be improved if you have qualifications. You may like to consider a VET qualification in visual merchandising or retail operations. Applicants may be required to submit a portfolio of artwork. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information.
Visual merchandisers may perform the following tasks:
Visual merchandisers may be required to carry equipment and products, climb ladders, unpack stock and work in confined areas. Those employed by large department stores or firms may travel between head office and branches. They may need to work at night and on weekends and public holidays.
Visual merchandising requires creative talent and an eye for detail. Major employers include department stores, small to large retailers and other businesses such as display and exhibition companies. Some visual merchandisers are self-employed as consultants, freelancers and trainers. Wholesalers sometimes employ visual merchandisers to work with retailers to maximise sales through visual presentation in showrooms, exhibitions and trade shows.