Visual merchandisers develop floor plans and three-dimensional displays of goods and services in order to maximise sales and profit. These include window displays, interior point-of-sale displays and special promotions.
Duties & Tasks
Visual merchandisers may perform the following tasks:communicate with managers of department stores to determine the floor layout, traffic flow and display points, as well as what items are to be displayed and how
design window or internal displays based on a theme, style or trend of promotion
obtain props and accessories for constructing displays
make and paint props and signs
dress mannequins and use appropriate lighting to display merchandise for the best possible presentation
arrange ticketing and signage
maintain, store and dismantle displays after promotion periods.
Visual merchandisers may be required to carry equipment and products, climb ladders, unpack stock and work in confined areas. Those employed by large department stores or firms may travel between head office and branches. They may need to work at night and on weekends and public holidays.
creative flair and imagination
good hand-eye coordination
good colour sense
good drawing and design abilities
able to cope with the physical demands of the job.