Bachelor of Business - Marketing

APM College of Business and Communication

This program has been developed to enable emerging marketing practitioners to understand the role and nature of marketing in a contemporary business environment and critically reflect on the roles and responsibilities of marketing. Students will learn how to engage and influence target audiences and apply marketing theories and practices in an ethical context. They will discover the role that marketing plays in the success of contemporary organisations and examine the industry's trends, responsibilities, needs and opportunities. Subjects covered when studying a marketing degree: Understanding Advertising, Consumer Behaviour, Marketing and Audience Research, Digital Marketing, Marketing Strategy and International Marketing.

Course Fee:

Australian: $49,800
International: $60,801

Entry Requirements:

Year 12 or equivalent; or Diploma; or any completed foundation Certificate; Special entry can be applied for if you have demonstrated the ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed


Accelerated delivery format. The degree requires students to undertake supervised industry placement, where they will complete 520 hours working as an intern within a relevant organisation and industry.

Subjects you can Study:


Study Pathways:

Course Credit is available upon academic approval. Block Credit is available ensures quick and easy recognition of your previous studies. An AQF level 5 Diploma in an aligned field will be eligible for block credit of 80 credit points. An AQF level 6 Advanced Diploma in an aligned field will be eligible for block credit of 120 credit points.


Australian Marketing Institute; Australasian Promotional Marketing Association.

Accepts International Students:


Provider CRICOS: 00246M (NSW); 03107J (QLD)

Campus ATAR/OP Mid Year Intake Study Mode Duration
Brisbane No info Yes Online 2 years
Brisbane No info Yes
Brisbane No info Yes Full time 2 years
Brisbane No info Yes Part time 4 years
Sydney Rocks No info Yes Online 2 years
Sydney Rocks No info Yes Full time 2 years
Sydney Rocks No info Yes Part time 4 years
APM College of Business and Communication is partnering with Torrens University Australia, which means all students will graduate with a university qualification. Torrens University Australia is part of Laureate International Universities, which means students are now automatically connected with over 80 institutions world-wide, including business schools from around the globe.

APM offers Bachelor Degrees and Diplomas in Business, Project Management, Leadership, Marketing, Events and Public Relations. Taught by industry practitioners and combined with practical experience, students are given the best possible footing into the business world. APM have strong and continuous links to the workforce and partnerships with well-known industry bodies.

Provider CRICOS: 00246M (NSW); 03107J (QLD)

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