Type of institution: University/Higher Education Institution
The Graduate Diploma of Marketing features a blend of management and marketing units to prepare students for future marketing management careers. Management units cover topics in effective business communications, managing human resources, and management while marketing units develop marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. Students will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, students will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.
8 units (48 credit points)
Standard entry requirements
A completed Australian Qualifications Framework (AQF) equivalent Bachelor degree, or higher equivalent qualification.
Exit award: Graduate Certificate in Management; Interim award: Graduate Certificate in ManagementThis course provides a pathway into CQUni's Master of Business Management.
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