Graduate Diploma of Public Relations

Deakin University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00113B

With a Graduate Diploma of Public Relations, students will study key research methods and learn the cultural and ethical implications of PR. Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns. Students will examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, students will gain skills to tackle the everyday challenges in this growing field. The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. Students will learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches students how to appreciate the social, cultural and ethical implications of public relations activity. Once completed, individuals may choose to continue their studies and get credit in our Master of Communication. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Designed for

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Structure

8 credit points of study

Subjects

  • Public relations

Standard entry requirements

  • Bachelor Degree in any discipline
  • Or a Graduate Certificate in any discipline
  • Or at least three years of relevant work experience (or part-time equivalent)

Recognition

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Study pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Study information

Campus Fees Entry Mid year intake Attendance
Burwood Domestic: $21,400
International: $31,400
No information available Yes
  • Online/Off-campus : 2 years

Further information

Alternative exit A539

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