Graduate Diploma of Public Relations

Deakin University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00113B

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment. To thrive in a changing industry, you’ll need to develop new skills and new ways of thinking. The Graduate Diploma of Public Relations prepares you for the changing demands of employers and clients by combining traditional skills, such as writing, collaboration and project and campaign planning, with training in fundamental areas of public relations, such as crisis communications, digital communication and social media. Professionally accredited and designed in close consultation with industry, the course reflects current practice trends while setting you up for sustained career growth in an evolving landscape. From strategy development and public relations writing to reputation and issues management, you’ll develop the practical skills to tackle the diverse challenges of the role. Through authentic, real-world assessment tasks like developing public relations campaigns, you’ll enhance your ability to influence behaviours, beliefs and attitudes through strategic communications across a broad range of channels. Internships and work-integrated learning opportunities allow you to build even more practical experience. Work on briefs for real clients and discover what it takes to deliver campaigns to a deadline, while managing stakeholder expectations and dealing with unexpected events. Through these experiences, you’ll grow your professional identity and form valuable networks with other bright minds in the field. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Designed for

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Structure

  • 8 credit points of study comprising: 6 credit points of core
  • and 2 credit points of elective units

Subjects

  • Public relations campaigns
  • Public relations writing and tactics
  • Marketing communication
  • Public relations theory and practice
  • Reputation management: crisis, risk and responsibility
  • Public relations, activism and social change
  • Public affairs and opinion formation
  • Advertising theory and practice
  • Communication and creative arts internship
  • Creating your arts business

Standard entry requirements

  • Bachelor Degree in any discipline
  • Or a Graduate Certificate in any discipline
  • Or at least three years of relevant work experience (or part-time equivalent)

Recognition

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Study pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Study information

Campus Fees Entry Mid year intake Attendance
Melbourne Burwood Domestic: $22,000
International: $32,600
No
  • Online/Off-campus
  • Flexible Delivery
  • Full-time
  • Part-time
Cloud(online) No information available No
  • Online/Off-campus
  • Flexible Delivery
  • Full-time
  • Part-time

Further information

Alternative exit A539

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