Graduate Certificate of Applied Digital Marketing
Edith Cowan University ECU
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00279B
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Salesforce Social Studio for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success.
Structure
See the full course structure at www.ecu.edu.au/degrees/courses/graduate-certificate-of-applied-digital-marketing
Standard entry requirements
See entry requirements at www.ecu.edu.au/degrees/courses/graduate-certificate-of-applied-digital-marketing
Study pathways
Further Studies: Master of Marketing and Innovation Management
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Joondalup | International: $18,100 | Yes |
| |
| Online | International: $18,100 | Yes |
|
