Bachelor of Digital Business

La Trobe University

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00115M

Get ready for a flexible career in the contemporary world of business. Developed in consultation with industry leaders, our Bachelor of Digital Business gives you the skills needed for a successful business career now and into the future. Businesses are increasingly using digital technology to generate sustainable competitive advantage by creating innovative business models, exceptional customer experiences and efficient internal capabilities. In this course, you'll learn the fundamentals of business and how to unlock the potential of technology and various digital platforms to improve business performance. You'll develop a blend of technical and practical business skills across a variety of different disciplines including marketing, accounting and economics. As a graduate, you'll be able to use your analytical skills and entrepreneurial passion to help businesses identify commercial opportunities, solve problems and drive innovation. Become highly employable across a range of business settings and keep your options open with our versatile degree. You'll learn: An introduction to business: Develop essential business skills. The principles of management: Business is about good communication. These skills are essential for advancing your career. By learning how to lead and manage, you'll be an asset in any workplace. Digital analytics: Add value to your business skills by using data and technology to improve business performance. These skills are highly sought-after by employers, so you will be in high demand when it comes to getting a job. Business statistics: Discover how to harvest and analyse data to produce more effective business outcomes. Business and marketing fundamentals: Identify commercial opportunities and create and execute clever business and marketing plans. With a well-rounded understanding of how technology can help businesses thrive, you'll be highly employable in just about any setting. An introduction to digital business: Explore the fundamentals of conducting business, including buying and selling, over the internet and online channels. An introduction to entrepreneurship and innovation: Add value to your business skills by using data and technology to improve business performance. These skills are highly sought-after by employers, so you will be in high demand when it comes to getting a job. Social media and mobile marketing: Discover the most effective way to harness social media and mobile channels to deliver leading marketing campaigns.

Standard entry requirements

Applicants with recent secondary education (within the last two years): VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL. Applicants who do not satisfy the stated prerequisites, or have not successfully completed Year 12, or do not meet the course requirements through the Work Recognition Program must sit the STAT Multiple Choice. Applicants seeking consideration via La Trobe University's Work Recognition Program must complete all requirements listed on the program's webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course. Other Applicants: Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites. Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. Applicants seeking consideration via La Trobe University's Work Recognition Program must complete all requirements listed on the program's webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course. Applicants who do not satisfy the stated prerequisites, or have not undertaken Higher Education studies within the last ten years, or do not meet the course requirements through the Work Recognition Program must sit the STAT Multiple Choice. Applicants who do not meet the English language requirement must achieve the required scores in the International English Language Testing System (IELTS) (Academic) or equivalent test.

Study information

Campus Fees Entry Mid year intake Attendance
Melbourne International: $97,200 No information available Yes No information available

Further information

La Trobe's digital business course prepares you for careers in a wide range of industries including advertising, marketing, digital media, international business, investment, banking and finance. Your career path may lead to jobs like these: Business analyst Management consultant Digital business analyst (social media and e-commerce) Asset investment analyst Innovation consultant Market research analyst Business intelligence analyst Digital marketing manager Social media officer Multimedia developer

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