Master of Marketing (Professional)

Swinburne University of Technology

The Master of Marketing (Professional) offers students specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. Knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. The program provides a unique opportunity for students to gain specialised marketing knowledge through coursework and designated project work. The professional industry-linked component provides students with the opportunity to gain awareness, experience and links to industry, enabling them to apply their knowledge, techniques and skills to solve industry-related problems. A key feature of the course is the Career Success Program which aims to improve graduate employability by focusing on preparation for post-study career opportunities.

Course Fee:

Australian: $62,000
International: $72,360

Entry Requirements:

A recognised Bachelor degree; or Graduate Certificate of Marketing or Graduate Diploma of Marketing; or for international applicants, successful completion of the Masters Qualifying Program. English language requirements - satisfactory completion of one of the following: Swinburne's English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%; minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; TOEFL iBT (internet-based) minimum score of 79 with a reading band no less than 18 and writing band no less than 20; Pearson (PTE) minimum score of 58 (no communicative skills less than 50); any other equivalent assessment of English language proficiency. Note: A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn.

Structure:

200 credit points: 15 units

Subjects you can Study:

Marketing

Study Pathways:

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.

Recognition:

Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).

Accepts International Students:

Yes

Provider CRICOS: 00111D

Campus ATAR/OP Mid Year Intake Study Mode Duration
Higher Education Hawthorn No info Yes Full time 2 years
Higher Education Hawthorn No info Yes Part time

Start your Swinburne adventure


Join the hundreds of thousands of grads before you.

For over 100 years, Swinburne has been creating students and grads who lead the worlds in which they study, work and live. 

  • Dimity Hawkins, a graduate, co-founded the International Campaign to Abolish Nuclear Weapons, which won a Nobel Peace Prize (2017).
  • Our film and television students win more awards at international film festivals than any other university. 
  • Our engineering students design, build and race their own Formula SAE car and showcase it at the Formula 1 Australian Grand Prix.
  • Our information technology students create live network systems in our three state-of-the-art Cisco networking labs.
  • Our design school is in the Top 40 worldwide (2018 QS World University Rankings by Subject) and our students collaborate with universities in Finland, China and Chile on projects in the Swinburne Design Factory.
  • Many other graduates have gone on to work at places like NAB, Telstra, IBM and ANZ Bank. 

Visit our LinkedIn profile to find out more. 

Beyond that, we prioritise your learning experience above all else. Swinburne was ranked in the top three in Victoria for student satisfaction, outstripping the national average (QILT Student Experience Survey 2016). 

With that goal in mind, we recently launched the Bachelor of Engineering Practice – Australia’s first engineering degree that uses project-based learning, while eliminating lectures and exams. And that’s just for a start.

Levels of study

From master degrees and postgraduate programs to bachelor degrees, diplomas and certificates, Swinburne offers options for everyone. 

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