Master of Marketing
University of Wollongong
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00102E
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Structure
The Master of Marketing requires the successful completion of 72 credit points comprising:10 specified subjects - foundation, core and capstone,12 credit points of elective subjects at 900 level from subjects offered by the Sydney Business School within the Faculty of Business and Law (excludes MBA, EMBA and some specialised 900 level subjects).
Standard entry requirements
A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Sydney Business School | Domestic: $48,024 International: $48,096 | No |
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| UOW Online | Domestic: $48,024 International: $48,096 | No |
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| Wollongong | Domestic: $48,024 International: $48,096 | No |
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