Public relations officers plan, develop, put into place and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders. They also promote good information flow within their organisation.
Duties & Tasks
Public relations officers may perform the following tasks:monitor public opinion regarding an organisation or particular issuesdevelop and implement communication strategies for an organisation and advise management on communication issues and strategiesplan public relations programmes, including the preparation of cost budgetspresent arguments on behalf of an organisation to government, other organisations and special interest groupsrespond to enquiries from the public, media and other organisationsarrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the mediawrite, edit and arrange production of newsletters, in-house magazines, pamphlets and brochuresassist with preparing organisational documents such as annual reports, corporate profiles and submissionswrite speeches, prepare visual aids and make public presentationsoversee production of visual, audio and electronic material, including managing websitesorganise special events such as open days, visits, exhibitions and functionsconduct internal communication courses, workshops and media trainingdevelop risk assessments and implement crisis management plans to ensure an organisation's reputation is maintainedplan, develop and manage brand identityorganise and manage events, exhibitions, conferences and product launchesprocure sponsorship deals.
Public relations officers may have to work in the evenings or on weekends, and may be required to travel for business.
- interested in people good analytical skills good oral and written communication skills able to write concisely good organisational skills interested in current affairs able to work under pressure aptitude for working with computers.