Public relations officers plan, develop, put into place and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders. They also promote good information flow within their organisation.
Duties & Tasks
Public relations officers may perform the following tasks:monitor public opinion regarding an organisation or particular issues
develop and implement communication strategies for an organisation and advise management on communication issues and strategies
plan public relations programmes, including the preparation of cost budgets
present arguments on behalf of an organisation to government, other organisations and special interest groups
respond to enquiries from the public, media and other organisations
arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media
write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
assist with preparing organisational documents such as annual reports, corporate profiles and submissions
write speeches, prepare visual aids and make public presentations
oversee production of visual, audio and electronic material, including managing websites
organise special events such as open days, visits, exhibitions and functions
conduct internal communication courses, workshops and media training
develop risk assessments and implement crisis management plans to ensure an organisation's reputation is maintained
plan, develop and manage brand identity
organise and manage events, exhibitions, conferences and product launches
procure sponsorship deals.
Public relations officers may have to work in the evenings or on weekends, and may be required to travel for business.
interested in people
good analytical skills
good oral and written communication skills
able to write concisely
good organisational skills
interested in current affairs
able to work under pressure
aptitude for working with computers.