How to become a Public Relations Officer

Public relations officers plan, develop, put into place and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders. They also promote good information flow within their organisation.

Personal requirements of a Public Relations Officer

  • Interested in people
  • Good analytical skills
  • Good oral and written communication skills
  • Able to write concisely
  • Good organisational skills
  • Interested in current affairs
  • Able to work under pressure
  • Aptitude for working with computers

Education & Training for a Public Relations Officer

To become a public relations officer you usually have to complete a VET qualification. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. Entry to this occupation may be improved if you complete a degree with a major in public relations. To get into these courses you usually need to gain your Senior Secondary Certificate of Education with English. Institutions have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information. For further details, visit

Avg. weekly wage:


Future growth:

strong growth

Employment by state:

ACT 3.6%

NSW 45.5%

NT 0.5%

QLD 15%

SA 6.8%

TAS 0.7%

VIC 19.9%

WA 8.1%

Hours worked:




Gender split:

Male 29.3%

Female 70.8%

Education level:

Not completed Year 10: 0%

Not completed Year 12: 0%

Highest qualification is secondary school: 7.6%

Highest qualification is a Certificate 3 or 4: 9.2%

Highest qualification is a Diploma or Advanced Diploma: 0%

Highest qualification is a Bachelor degree: 64.9%

Highest qualification is a Postgraduate Diploma or Graduate Certificate: 18.4%

Age bracket:

Below 35 years: 51.9%

Above 35 years: 52.1%

*The data above is sourced from the Department of Employment’s Job Outlook website.

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