Bachelor of Music Industry (Major in Music Business)
Box Hill Institute, TAFE VIC
Type of institution: TAFE Institute
Level: Undergraduate
CRICOS: 02411J
The Bachelor of Music Industry program is the most flexible and innovative music program in Australia. The program is designed to support emerging music professionals across all areas of the industry to work collaboratively, think innovatively, and create their own pathway into industry. Students choose one of the six pillars of the music industry as their major. These are: business, composition, music production, performance, song writing, and audio production. Students then tailor the remaining 50%% of their course by choosing from a pool of over sixty subjects. Students can add either two minors, a minor and electives, or just electives to their major study area. In addition to the majors and electives, all students undertake a combined common core in the first two years of the program. This common core focuses on understanding the music industry, looking at the music industry from different perspectives, innovation, creativity and entrepreneurship, and looking at how to prepare themselves for the future of the music industry. The combination of the common-core, majors and minor/electives units prepares the student to undertake their industry mentored capstone project providing them with the perfect transition to the music industry. Areas of elective and minor study include: film and media composition performance music business business innovation advanced performancesongwriting collaborative songwriting sound productionprofessional soundgame audiobeat cyphermusic productioninnovation in music creation creating content for the music industrywork placement Major in Music Business Year 1 In Semester 1 students will learn about copyright law in the music industry and the rules surrounding the use of music in the public domain through live performance, broadcast, and synchronisation of music in film, TV, gaming and advertising. Copyright law is integral to the use of the primary asset – the songs and compositions, as well as understanding revenue streams and how they are protected in Australia and overseas. Students will also learn how to develop and organise live events and touring including budgeting, logistics, incorporating promotional activities, travel and technical personnel. This is a hands-on approach to understanding how to prepare dynamic performances and successful tours. In Semester 2, students will look at the commercialisation of music by examining the process of sales, both via streaming and physical formats, live and integrated performances in games and other platforms as well as the many other exploitations (uses) of music in promoting artists, labels, tours and publishing. In addition, students will create marketing assets to promote releases, tours and events. This will include social media content and strategies as well as press releases, biographies and other communication assets vital for a successful promotional campaign. Year 2 In Semester 1, students will look at artist management, both self-management and through the development of professional contracts with artists. They will concentrate on the objectives of management, the relevance of live performance, key partnerships, commercial alliances and the importance of managing the artist’s or their own copyright. They will also delve into the concepts of design thinking and creative methods for problem solving as well as the importance of analysing and defining methods and tools to develop solutions that adapt to an ever-changing industry that are both ethical and sustainable. In Semester 2, students will look at the importance of a social media strategy to the career of artists, labels, management and publishing companies and how effective this strategy is in growing their business interests in the industry. They will follow the development of a diverse range of social media platforms and learn how to integrate these structurally and successfully into a cohesive and dynamic marketing and communication tool for their businesses They will also look at integrated business models, strong ethical management and leadership skills, whilst focusing on the development of work characterised by collaboration, the gig economy, and portfolio careers. Learning how to lead your own business and manage others in project-based environments whilst identifying opportunities for growth both at the business and personal level is integral to success. Year 3 In Semester 1, students will look at the requirements of establishing a small business with potential for growth, examine the role of finance and accounting systems in structuring their businesses and gain an understand of financial planning. The feasibility and development of sound financial projects and what documentation is essential for good decision making is also developed. They will also look at funding the production of recording and tours and the ongoing fiscal management of their business and their client's interests. They will also delve into the technical strategy and creative innovation both current and emerging in the music industry and how best to use data analytics to make informed and strategic decisions. Three areas of innovation are explored: innovation in creative expression, strategic technology management in music business, and the strategic integration of innovation itself. This will be undertaken in teams and through reflective thinking and practice.In Semester 2, students will be looking at global music business strategy and the implications for their own business models. As a consequence of streaming, all music releases can be global and as such, industry professionals must be aware of opportunities that exist in other territories and the potential to respond and strategize around these opportunities. Cultural and organisational differences will be explored, and students will be actively supported and encouraged to continue developing their own music business networks and projects. Students will research grants and funding available to them at both a local, state and federal level as well as export incentives and other government programs, gaining a comprehensive understanding of funding frameworks, the principles of grant writing, budget management, acquittal, evaluation and the responsibilities of entities funded by the taxpayer. Commercial alliances, philanthropic grants and private equity funding are also integral to the acquisition of finance. Students from other Major disciplines can join the music business cohort from 2nd year as part of their minor studies. Real-life industry experiences and facilities include: access to our studio facilitieslicensed 200+ on-campus music venue. industry standard writing and production suites access to our internationally renowned Artist in Residence programs on campus record label Tremorverse Record perform in a 200+ capacity live venue produce your own creative portfolio choose from a range of electives to broaden your expertise collaborate with audio, composition and music business students in our world-class facilities be empowered to apply practical and theoretical aspects of music to real creative projects access to our Analogue Synth Collection study with like-minded creatives and expand your industry network learn from industry professionals music business training None
Designed for
Year 12 VTAC Applicants must:have successfully completed VCE (or equivalent) with a study score of at least 20 in Englishbe able to demonstrate experience in music industry related fields including artist and venue promotion and management, volunteering positions at music events and involvement in school bands and productionshave successfully completed an individual face-to-face selection interview of approximately 20 minutes. The selection interview will be a verbal assessment of your interest and knowledge of the music industry, even at a rudimentary level as well as interest and understanding of some of the roles available in the fieldDirect entry applicants (Non Year 12) must:be at least 19 years of age by 1 January in the year you commenceprovide evidence of relevant academic or music industry experience to help them understand the industry and successfully complete the courseExperience could include a combination of factors sufficient to demonstrate readiness for higher education. This includes mature age entry, professional experience, industry involvement and work experience. Applicants may have undertaken non-formal programs that have helped them to prepare for tertiary education or are relevant to the music industry.Applicants who have completed some subjects of a higher education course, either at non-university higher education providers or university, are welcome to apply. Applicants seeking to transfer to Box Hill Institute from another education provider or applicants changing to a different course at Box Hill Institute can apply for recognition of prior learning (RPL). All applications for RPL are assessed on an individual basis and are granted for subjects where the content and learning outcomes have been demonstrated through your completion of subjects in your prior course.Interview:You will be asked a series of questions relating to your suitability for the course. These will include any experience you have had working or assisting with bands, gigs, events and productions, including if applicable, your own band and solo career as an artist. An aptitude for the course of study including any relevant industry experience is preferred.You are welcome to present testimonials and extra-curricular evidence at your interview. While not an entry requirement, we highly regard applicants who have participated in FReeZA, or similar programs.APPLICANTS WITH HIGHER EDUCATION STUDYApplicants with higher education are those who have completed some or all of a higher education course as their highest level of study since leaving secondary education. This includes study undertaken by applicants at non-university higher education providers or university some time ago or recently, such as applicants seeking to transfer to Box Hill Institute from another education provider or applicants changing to a different course at Box Hill InstituteApplicants with higher education need to provide evidence of relevant academic or music industry experience and be able to demonstrate the capability to successfully complete the course requirementsInterview – applicants will be asked a series of questions relating to suitability for the course.Applicants are expected to demonstrate a clear understanding of career goals and an aptitude for the course of study, including any relevant industry experience.APPLICANTS WITH VOCATIONAL EDUCATION AND TRAINING STUDYApplicants with VET study are those who have completed some or all of a VET course as their highest level of study since leaving secondary education. This includes study at a public TAFE or other VET provider and applicants who have other qualifications such as Year 10 or Year 12 secondary school certificate.Applicants with VET study need to provide evidence of relevant academic or music industry experience and be able to demonstrate the capability to successfully complete the course requirementsInterview – applicants will be asked a series of questions relating to suitability for the courseApplicants are expected to demonstrate a clear understanding of career goals and an aptitude for the course of study, including any relevant industry experienceAPPLICANTS WITH WORK AND LIFE EXPERIENCEApplicants with work and life experience have left secondary education more than two years ago (i.e. applicants who are not classified as recent secondary education applicants) and have not undertaken VET or higher education study since thenExperience could include a combination of factors sufficient to demonstrate readiness for higher education, including mature age entry, professional experience, community involvement or work experienceApplicants may have undertaken non-formal programs that have helped them to prepare for tertiary education or are relevant to the proposed higher education field of studyApplicants with work and life experience need to provide evidence of relevant academic or industry experience and be able to demonstrate the capability to successfully complete the course requirementsInterview – applicants will be asked a series of questions relating to suitability for the courseApplicants are expected to demonstrate a clear understanding of career goals and an aptitude for the course, including any relevant industry experienceAPPLICANTS WITH RECENT SECONDARY EDUCATIONApplicants with recent secondary education are those whose admission is based primarily on completion of Year 12 undertaken at school, TAFE or other VET or higher education provider (this includes both Australian or overseas equivalent) that was completed (or will be) in the current year or within the previous two yearsApplicants with recent secondary education must have successfully completed VCE (or equivalent) with a study score of at least 20 in EnglishInterview – applicants will be asked a series of questions relating to suitability for the courseApplicants are expected to demonstrate a clear understanding of career goals and an aptitude for the course of study, including any relevant industry experiencePRE-TRAINING REVIEW - to assist prospective students to determine whether a course is suitable and appropriate for the individual needs, Box Hill Institute will assess all students’ language, literacy and numeracy and digital literacy by asking you to undertake a self-assessment review prior to the enrolment. A course advisor will discuss the outcomes of the review and make recommendations about whether the course is suitable for you, and identify additional support where required.
Structure
You will be required to complete:6 common core units8 major units12 electives
Subjects
- studio technology 1
- studio technology 2
- recording studio production techniques
- recording mixing and mastering bands
- sound system design and operation 1
- sound system design and operation 2
- producing bands
- professional mixing and mastering
- advanced post-production
- professional media mixing
- copyright and the music industry
- commercialisation of music
- live events and touring
- marketing and promotions
- introduction to content creation
- professional content and writing
- artist management
- social media strategy
- design thinking
- integrated business: leading, managing and collaborating in the music industry
- effective design
- producing creative content
- business and finance for the music industry
- global music business strategy
- technology strategy and creative innovation
- grants and funding
- visual story telling and narrative
- developing a content driven marketing plan
- music for the moving image 1
- music for the moving image 2
- music, sound design and the moving image
- advanced media scoring
- create and implement audio in games
- interactive music and sfx for games
- beat cypher 1
- beat cypher 2
- collaborative performance 1
- collaborative performance 2
- work integrated learning
- music technology 1
- music technology 2
- song production
- creative collaborations
- advanced production techniques
- advanced performance technology
- artistic direction
- self-releasing music
- innovation in music creation
- immersive and interactive audio
- introduction to the music industry
- perspectives on the music industry
- creativity and entrepreneurship
- future of music
- major project a
- major project b
- musicianship foundations 1
- musicianship foundations 2
- advanced musicianship and stagecraft
- developing the artistic voice
- music elements and performance
- music fundamentals and performance
- performance concepts
- artistry and expression
- refine aesthetic concepts in performance
- lead collaborations in performance
- songwriting foundations 1
- songwriting foundations 2
- songwriting techniques and perspectives
- songwriting to a brief
- songwriting collaborations: writing room 1
- the song writer and the live musician 1
- songwriting through literature
- songwriting: culture, society and aesthetic principles
- songwriting collaborations: writing room 2
- the song writer and the live musician 2
Standard entry requirements
.
Recognition
This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 7 and Box Hill Institute Graduate Attributes. Successful completion will enable you to apply for further study at other institutions, including postgraduate study in teaching and education.Exit points:if you exit having completed the second year of this course, you will be eligible for an Associate Degree in Music Industryif you exit having completed one year of this course, you will be eligible for a Diploma in Music Industry
Study pathways
Booking AgentArtist ManagerRecord Company OwnerEvent ManagerTour ManagerMusic Publisher
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Nelson | International: $21,020 | No |
