How to become a Tourist Information Officer

Tourist information officers provide travel, hospitality and accommodation information to tourists, promote tourism, and assess tourist opportunities for local communities.

Personal requirements of a Tourist Information Officer

  • Enjoy working with people
  • Good interpersonal, communication and customer service skills
  • Good organisational skills
  • Comfortable working with computers
  • Good geographical knowledge

Education & Training for a Tourist Information Officer

You can work as a tourist information officer without formal qualifications. You will probably get some informal training on the job. You can also become a tourist information officer through a traineeship. Entry requirements may vary, but employers generally require Year 10.

Avg. weekly wage:


Future growth:

very strong growth

Employment by state:

ACT 0.7%

NSW 32%

NT 1.2%

QLD 15.5%

SA 5.2%

TAS 2.2%

VIC 29.5%

WA 13.6%

Hours worked:




Gender split:

Male 25.3%

Female 74.7%

Education level:

Not completed Year 10: 0%

Not completed Year 12: 15.3%

Highest qualification is secondary school: 27.6%

Highest qualification is a Certificate 3 or 4: 9.5%

Highest qualification is a Diploma or Advanced Diploma: 14.5%

Highest qualification is a Bachelor degree: 28.4%

Highest qualification is a Postgraduate Diploma or Graduate Certificate: 4.7%

Age bracket:

Below 35 years: 45.8%

Above 35 years: 54.1%

*The data above is sourced from the Department of Employment’s Job Outlook website.

Additional Information
A highly desirable skill amongst tourist information officers is the ability to speak a second language. Most people are expected to have a strong retail background or qualifications in hospitality and tourism. Tourist information officers have to be familiar with all the tour operators and the various attractions and services in their region. As part of ongoing training, they take part in industry familiarisations, going to hotels or motels to personally rate the accommodation.
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