How to become a Marketing Officer

Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.

Personal requirements of a Marketing Officer

  • Able to analyse and interpret information
  • Creativity
  • Very good communication skills
  • Good organisational skills
  • Able to work independently or as part of a team

Education & Training for a Marketing Officer

To become a marketing officer you usually have to complete a VET qualification. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. Entry to this occupation may be improved if you have a degree in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information. For further details, visit

Related courses

Avg. weekly wage:


Future growth:

moderate growth

Employment by state:

ACT 1.3%

NSW 38.1%

NT 0.4%

QLD 18%

SA 5.7%

TAS 1.2%

VIC 26.4%

WA 9%

Hours worked:




Gender split:

Male 62.5%

Female 37.5%

Education level:

Not completed Year 10: 0%

Not completed Year 12: 9.7%

Highest qualification is secondary school: 14.3%

Highest qualification is a Certificate 3 or 4: 13.7%

Highest qualification is a Diploma or Advanced Diploma: 10.7%

Highest qualification is a Bachelor degree: 32.5%

Highest qualification is a Postgraduate Diploma or Graduate Certificate: 19.1%

Age bracket:

Below 35 years: 27.1%

Above 35 years: 72.9%

*The data above is sourced from the Department of Employment’s Job Outlook website.

Related careers