How to become a Marketing Officer

Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.

Personal requirements of a Marketing Officer

  • Able to analyse and interpret information
  • Creativity
  • Very good communication skills
  • Good organisational skills
  • Able to work independently or as part of a team

Education & Training for a Marketing Officer

To become a marketing officer you usually have to complete a VET qualification. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. Entry to this occupation may be improved if you have a degree in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information. For further details, visit www.gooduniversitiesguide.com.au.

Duties & Tasks of a Marketing Officer

Marketing officers:

  • identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • set goals for market share and growth
  • develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • make decisions regarding products, such as choosing labels or packaging
  • work on developing new products
  • determine an approach to pricing and set prices for products and services
  • manage distribution channels such as shops and wholesalers
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management
  • undertake marketing audits to monitor sales performance.

Working conditions for a Marketing Officer

Marketing involves working with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and advertising agents. Marketing officers may have to work in the evenings or on weekends, and may be required to travel for business.

Employment Opportunities for a Marketing Officer

Marketing officers may be employed by companies that manufacture or distribute consumer or industrial goods, or companies that provide private business services. They may also work in advertising, promotions, insurance and banking organisations. Increasingly, marketing officers are employed by government departments and enterprises. Graduates can enter large organisations or manufacturing companies as management trainees. With experience, the career path typically leads from support roles to positions of product, brand and general management. Marketing officers often progress to top management roles later in their careers. Electronic commerce (e-commerce) is a growing area within marketing, so an understanding of this area is important. Skills in e-commerce may be advantageous when seeking employment. People without specific qualifications may be able to enter marketing through retail, commercial sales, marketing services or by working as assistants to product or marketing managers.




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